Capturing the ASEAN agricultural opportunity for Northern Australia

AlphaBeta is proud to have supported the Australian Chamber of Commerce in ASEAN (AustCham ASEAN) in the development of a research report that identified the best bets in agri-food product exports for Northern Australian producers to ASEAN nations. This report was commissioned by the Cooperative Research Centre for Developing Northern Australia (CRCNA), and was informed by over 40 industry experts from 30 organisations across Australia and ASEAN.

Following extensive market analysis, live cattle and beef emerged as the best-bet for north Australian producers generating a total annual unmet expert demand of A$13 billion by 2025, particularly in the standout export destination countries Vietnam, Indonesia and Malaysia.

The report also identified avocados and macadamia nuts as being smaller bets because of their relatively high supply feasibility in Northern Australia, but low forecasted export demand from ASEAN – due to lack of market development and high product prices. However, both are expected to see significant growth in production scale in the long-term as they turn their attention to developing their ASEAN presence, creating valuable jobs in Northern Australia in the process.

CRCNA CEO Jed Matz said the opportunity to export into ASEAN is ripe for the picking if the industries can move to address the challenges and implement the solutions outlined by the report:

“This report calls for greater coordination across key Australian government agencies, industry groups and regulators in ASEAN Member States to address the regulatory impediments flagged by Australian producers like tariffs, quotas and broader market-access issues.

“It also calls on stakeholders across Northern Australia to prioritise and coordinate investment and development of key infrastructure assets, like abattoirs and to improve supply chains,” he said.

Read the full report here or click “More” below to access the press release for this report.

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