Helga is an expert advisor to AlphaBeta on sustainability issues, particularly related to the circular economy. She is a globally recognized expert on the circular economy. Helga founded “Wealth of Flows Consulting” which helps organizations around the globe set powerful sustainability and circular economy agendas and strategies. Before that, Helga was a senior expert with McKinsey & Company for 13 years, where she initiated its Circular Economy service line. She was the lead author on numerous reports with the Ellen MacArthur Foundation, and a frequent speaker and panelist on circular economy topics. Helga has worked around the world with clients in the materials, engineering, and consumer sectors to identify how they can grow and innovate by reducing their lifetime material intensity – this includes business-model and product (re)design as well as reconfigured reverse logistics. Before joining McKinsey in 2006, Helga was a scientific officer at the European Chemicals Bureau of the European Commission, where she researched life-cycle assessment approaches. Helga has a Master of Science in Environmental Engineering, a Master of Science in Environmental Management and Policy, and a Master in Business Administration from IMD in Switzerland.